Social Media Strategy & Governance

We will help you define your customer’s needs and identify the best ways to utilize digital channels and social technologies across the business value chain to gain sustainable returns. We are specifically experienced in designing and implementing governance models that support the application of social media in the operational environment.

What we offer:

  • AI-based Social Media Health Check

  • Social media vision & maturity workshops

  • Social media strategy (incl. business goals, success measure, target audience, content, channels & engagement tactics)

  • Social media monitoring & data analytics

  • Implement social media governance structures (e.g., policies, processes, people/skills, technology/tools, organization structures)

  • Brand ambassador / key influencer programs

Selected Projects

 ''Kamales Lardi runs an independent strategic business consultancy and has in-depth knowledge in enterprise social media and new digital business ventures. We've worked closely together on a strategic program where she delivered great results - on time and in line with the agreed cost budget. Kamales knows how to work within complex organizational settings and easily manages deliverables across countries, work cultures and time zones. She is also very well connected and manages very effectively virtual knowledge networks to the benefit of any strategic initiative.''

- Patrick Kramer

UBS Group Marketing & Communication Services



Project: On-going engagement to establish and implement social media activities

In 2012, UBS AG started exploring social media channels for marketing and communication activities. Lardi & Partner were engaged to define, establish and implement social media activities and related governance. 

  • Develop social media policy, operational guidelines, channel concepts and documentation

  • Designed, developed & implemented employee training (e-learning) and certification for 60'000 global employees

  • Developed governance framework, organization structure and team roles

  • Developed social media strategy, channel strategy and content strategy

  • Developed engagement strategy and key influencer approach

  • Supported group social media audit


Project: Social media organization structure design

Aduno Group  needed a social media strategy for the entire group, specifically focused on a group-wide organizational structure, processes for cooperation across the group and consolidation of existing social media activities. Lardi & Partner developed the organization structure design, including:

  • Conducted stakeholder interviews to understand requirements

  • Defined business needs and expected growth of demand volume for social media use

  • Developed social media strategy & organization governance structure, including organization structure, team roles, processes, tools / technology

  • Recommended initiatives to re-align and consolidate social media presences

 ''Lardi & Partner helped the Aduno Group to evaluate the current situation of Social Media channels, processes and guidelines with the aim of creating a Governance over all business divisions. The successful cooperation lead to in-depth documentation and a concept of a working model that will be implemented in phases within the Aduno Group. We experienced the cooperation as very constructive, Lardi & Partner have an extensive methodology knowledge in the field of Social Media.''

- Irnanda Muchtadi

Manager Digital Products 

Methodologies & Tools

The book introduces an integrated social media framework describing all possibilities of social media in a business and enterprise context. It focuses on ensuring sustainable use for social media along the business value chain.

What's this item about? What makes it interesting? Write a catchy description to grab your audience's attention...

The tool is a 7-question assessment that leads users through several key elements to determine how well they have adopted social media within the structure of their organization. 

Policy and guidelines development, as well as communication approach to ensure the content is well understood, disseminated organisation-wide, and operationalised.

Corporate Training & Certification

Training and certification modules to enable employees prepare employees for business use of digital technologies & social media.

Animated Video Design & Development

Concept design, script and development of animation videos to Use an engaging explainer video or animation to promote product or service, raise awareness, tell strategic story, announce a new policy, summarise report findings, walk through a process, explain a concept or publish a how-to guide.

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Gweerhofstrasse 16

8853 Lachen



Direct    +41 55 535 44 07

Learn how to successfully identify and develop social media initiatives based on your business context and corporate strategy.

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