E-Commerce & Online Strategy
We will help you define your customer’s needs and identify the best ways to utilize online channels and social technologies across the business value chain to gain sustainable returns. We are specifically experienced in eCommerce strategies and building presence and engagement online, as well as implementing governance structures for companies to manage their online presence.
What we offer:
Online brand presence vision & maturity workshops
Online, social media, or eCommerce strategy (incl. business goals, success measure, target audience, content, channels & engagement tactics)
Online presence monitoring & data analytics
Implement governance structures (e.g., policies, processes, people/skills, technology/tools, organization structures)
Brand ambassador / key influencer programs
''Kamales Lardi runs an independent strategic business consultancy and has in-depth knowledge in enterprise social media and new digital business ventures. We've worked closely together on a strategic program where she delivered great results - on time and in line with the agreed cost budget. Kamales knows how to work within complex organizational settings and easily manages deliverables across countries, work cultures and time zones. She is also very well connected and manages very effectively virtual knowledge networks to the benefit of any strategic initiative.''
- Patrick Kramer
UBS Group Marketing & Communication Services
Project: On-going engagement to establish and implement social media activities
In 2012, UBS AG started exploring social media channels for marketing and communication activities. Lardi & Partner were engaged to define, establish and implement social media activities and related governance.
Develop social media policy, operational guidelines, channel concepts and documentation
Designed, developed & implemented employee training (e-learning) and certification for 60'000 global employees
Developed governance framework, organization structure and team roles
Developed social media strategy, channel strategy and content strategy
Developed engagement strategy and key influencer approach
Supported group social media audit
Methodologies & Tools
The book introduces an integrated social media framework describing all possibilities of social media in a business and enterprise context. It focuses on ensuring sustainable use for social media along the business value chain.
What's this item about? What makes it interesting? Write a catchy description to grab your audience's attention...
The tool is a 7-question assessment that leads users through several key elements to determine how well they have adopted social media within the structure of their organization.
Policy and guidelines development, as well as communication approach to ensure the content is well understood, disseminated organisation-wide, and operationalised.
Corporate Training & Certification
Training and certification modules to enable employees prepare employees for business use of digital technologies & social media.
Animated Video Design & Development
Concept design, script and development of animation videos to Use an engaging explainer video or animation to promote product or service, raise awareness, tell strategic story, announce a new policy, summarise report findings, walk through a process, explain a concept or publish a how-to guide.