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E-Commerce & Online Strategy 

We will help you define your customer’s needs and identify the best ways to utilize online channels and social technologies across the business value chain to gain sustainable returns. We are specifically experienced in eCommerce strategies and building presence and engagement online, as well as implementing governance structures for companies to manage their online presence. 

What we offer:

  • AI-based Online Brand Presence Health Check

  • Online brand presence vision & maturity workshops

  • Online, social media, or eCommerce strategy (incl. business goals, success measure, target audience, content, channels & engagement tactics)

  • Online presence monitoring & data analytics

  • Implement governance structures (e.g., policies, processes, people/skills, technology/tools, organization structures)

  • Brand ambassador / key influencer programs

Selected Projects

''Kamales Lardi runs an independent strategic business consultancy and has in-depth knowledge in enterprise social media and new digital business ventures. We've worked closely together on a strategic program where she delivered great results - on time and in line with the agreed cost budget. Kamales knows how to work within complex organizational settings and easily manages deliverables across countries, work cultures and time zones. She is also very well connected and manages very effectively virtual knowledge networks to the benefit of any strategic initiative.''

- Patrick Kramer

UBS Group Marketing & Communication Services


Project: On-going engagement to establish and implement social media activities

In 2012, UBS AG started exploring social media channels for marketing and communication activities. Lardi & Partner were engaged to define, establish and implement social media activities and related governance. 

  • Develop social media policy, operational guidelines, channel concepts and documentation

  • Designed, developed & implemented employee training (e-learning) and certification for 60'000 global employees

  • Developed governance framework, organization structure and team roles

  • Developed social media strategy, channel strategy and content strategy

  • Developed engagement strategy and key influencer approach

  • Supported group social media audit

Methodologies & Tools

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