Online Community Plan & Technical Design

Phase 1: To provide insights into consumer needs and online behavior in order to assess the potential added value of a new online community platform for SBB’s customer base.

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Phase2: Strategic planning, customer journey design and technical evaluation for the realization of such a platform.

Social Media Governance and Risk Framework

UBS AG needed a social media governance framework to ensure that all their channels were being used in accordance with UBS policies and branding requirements.  Further, Lardi & Partner Consulting (LPC) were asked to create and implement harmonized operational guidelines for all social channels.

Social Media Strategy and Employee Training

To develop the employee social media training and certification program for UBS AG.